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### Section 4.14 : Business Applications

In the final section of this chapter let’s take a look at some applications of derivatives in the business world. For the most part these are really applications that we’ve already looked at, but they are now going to be approached with an eye towards the business world.

Let’s start things out with a couple of optimization problems. We’ve already looked at more than a few of these in previous sections so there really isn’t anything all that new here except for the fact that they are coming out of the business world.

How many apartments should they rent in order to maximize their profit?

All that we’re really being asked to do here is to maximize the profit subject to the constraint that \(x\) must be in the range \(0 \le x \le 250\).

First, we’ll need the derivative and the critical point(s) that fall in the range \(0 \le x \le 250\).

\[P'\left( x \right) = - 16x + 3200\hspace{0.5in} \Rightarrow \hspace{0.25in} 3200 - 16x = 0\hspace{0.25in}, \Rightarrow \hspace{0.25in} x = \frac{{3200}}{{16}} = 200\]Since the profit function is continuous and we have an interval with finite bounds we can find the maximum value by simply plugging in the only critical point that we have (which nicely enough in the range of acceptable answers) and the end points of the range.

\[P\left( 0 \right) = - 80,000\hspace{0.5in}P\left( {200} \right) = 240,000\hspace{0.5in}P\left( {250} \right) = 220,000\]So, it looks like they will generate the most profit if they only rent out 200 of the apartments instead of all 250 of them.

Note that with these problems you shouldn’t just assume that renting all the apartments will generate the most profit. Do not forget that there are all sorts of maintenance costs and that the more tenants renting apartments the more the maintenance costs will be. With this analysis we can see that, for this complex at least, something probably needs to be done to get the maximum profit more towards full capacity. This kind of analysis can help them determine just what they need to do to move towards that goal whether it be raising rent or finding a way to reduce maintenance costs.

Note as well that because most apartment complexes have at least a few units empty after a tenant moves out and the like that it’s possible that they would actually like the maximum profit to fall slightly under full capacity to take this into account. Again, another reason to not just assume that maximum profit will always be at the upper limit of the range.

Let’s take a quick look at another problem along these lines.

How many widgets per day should they produce in order to minimize production costs?

Here we need to minimize the cost subject to the constraint that \(x\) must be in the range \(0 \le x \le 60,000\). Note that in this case the cost function is not continuous at the left endpoint and so we won’t be able to just plug critical points and endpoints into the cost function to find the minimum value.

Let’s get the first couple of derivatives of the cost function.

\[C'\left( x \right) = 0.08 - \frac{{200,000,000}}{{{x^2}}}\hspace{0.5in}C''\left( x \right) = \frac{{400,000,000}}{{{x^3}}}\]The critical points of the cost function are,

\[\begin{align*}0.08 - \frac{{200,000,000}}{{{x^2}}} & = 0\\ 0.08{x^2} & = 200,000,000\\ {x^2} & = 2,500,000,000\hspace{0.25in} \Rightarrow \hspace{0.25in}x = \pm \sqrt {2,500,000,000} = \pm \,50,000\end{align*}\]Now, clearly the negative value doesn’t make any sense in this setting and so we have a single critical point in the range of possible solutions : 50,000.

Now, as long as \(x > 0\) the second derivative is positive and so, in the range of possible solutions the function is always concave up and so producing 50,000 widgets will yield the absolute minimum production cost.

Recall from the Optimization section we discussed how we can use the second derivative to identity the absolute extrema even though all we really get from it is relative extrema.

Now, we shouldn’t walk out of the previous two examples with the idea that the only applications to business are just applications we’ve already looked at but with a business “twist” to them.

There are some very real applications to calculus that are in the business world and at some level that is the point of this section. Note that to really learn these applications and all of their intricacies you’ll need to take a business course or two or three. In this section we’re just going to scratch the surface and get a feel for some of the actual applications of calculus from the business world and some of the main “buzz” words in the applications.

Let’s start off by looking at the following example.

Answer each of the following questions.

- What is the cost to produce the 301
^{st}widget? - What is the rate of change of the cost at \(x = 300\)?

^{st}widget? Show Solution

We can’t just compute \(C\left( {301} \right)\) as that is the cost of producing 301 widgets while we are looking for the actual cost of producing the 301^{st} widget. In other words, what we’re looking for here is,

So, the cost of producing the 301^{st} widget is $295.91.

b What is the rate of change of the cost at \(x = 300\)? Show Solution

In this part all we need to do is get the derivative and then compute \(C'\left( {300} \right)\).

\[C'\left( x \right) = 350 - 0.18x\hspace{0.5in} \Rightarrow \hspace{0.5in}C'\left( {300} \right) = 296.00\]Okay, so just what did we learn in this example? The cost to produce an additional item is called the **marginal cost** and as we’ve seen in the above example the marginal cost is approximated by the rate of change of the **cost function**, \(C\left( x \right)\). So, we define the **marginal cost function** to be the derivative of the cost function or, \(C'\left( x \right)\). Let’s work a quick example of this.

What is the marginal cost when \(x = 200\), \(x = 300\) and \(x = 400\)?

So, we need the derivative and then we’ll need to compute some values of the derivative.

\[\begin{align*}C'\left( x \right) & = - 10 - 0.02x + 0.0006{x^2}\\ C'\left( {200} \right) & = 10\hspace{0.5in}C'\left( {300} \right) = 38\hspace{0.5in}C'\left( {400} \right) = 78\end{align*}\]So, in order to produce the 201^{st} widget it will cost approximately $10. To produce the 301^{st} widget will cost around $38. Finally, to product the 401^{st} widget it will cost approximately $78.

Note that it is important to note that \(C'\left( n \right)\) is the approximate cost of producing the \({\left( {n + 1} \right)^{{\mbox{st}}}}\) item and NOT the n^{th} item as it may seem to imply!

Let’s now turn our attention to the **average cost** function. If \(C\left( x \right)\) is the cost function for some item then the average cost function is,

Here is the sketch of the average cost function from Example 4 above.

We can see from this that the average cost function has an absolute minimum. We can also see that this absolute minimum will occur at a critical point when \(\overline C'\left( x \right) = 0\) since it clearly will have a horizontal tangent there.

Now, we could get the average cost function, differentiate that and then find the critical point. However, this average cost function is fairly typical for average cost functions so let’s instead differentiate the general formula above using the quotient rule and see what we have.

\[\overline{C}'\left( x \right) = \frac{{x\,C'\left( x \right) - C\left( x \right)}}{{{x^2}}}\]Now, as we noted above the absolute minimum will occur when \(\overline C'\left( x \right) = 0\) and this will in turn occur when,

\[x\,C'\left( x \right) - C\left( x \right) = 0\hspace{0.5in} \Rightarrow \hspace{0.5in}C'\left( x \right) = \frac{{C\left( x \right)}}{x} = \overline C\left( x \right)\]So, we can see that it looks like for a typical average cost function we will get the minimum average cost when the marginal cost is equal to the average cost.

We should note however that not all average cost functions will look like this and so you shouldn’t assume that this will always be the case.

Let’s now move onto the revenue and profit functions. First, let’s suppose that the price that some item can be sold at if there is a demand for \(x\) units is given by \(p\left( x \right)\). This function is typically called either the **demand function** or the **price function**.

The **revenue function** is then how much money is made by selling \(x\) items and is,

The **profit function** is then,

Be careful to not confuse the demand function, \(p\left( x \right)\) - lower case \(p\), and the profit function, \(P\left( x \right)\) - upper case \(P\). Bad notation maybe, but there it is.

Finally, the **marginal revenue function** is \(R'\left( x \right)\) and the **marginal profit function** is \(P'\left( x \right)\) and these represent the revenue and profit respectively if one more unit is sold.

Let’s take a quick look at an example of using these.

and the demand function for the widgets is given by,

\[p\left( x \right) = 200 - 0.005x\hspace{0.5in}0 \le x \le 10000\]Determine the marginal cost, marginal revenue and marginal profit when 2500 widgets are sold and when 7500 widgets are sold. Assume that the company sells exactly what they produce.

Okay, the first thing we need to do is get all the various functions that we’ll need. Here are the revenue and profit functions.

\[\begin{align*}R\left( x \right) & = x\left( {200 - 0.005x} \right) = 200x - 0.005{x^2}\\ P\left( x \right) & = 200x - 0.005{x^2} - \left( {75,000 + 100x - 0.03{x^2} + 0.000004{x^3}} \right)\\ & = - 75,000 + 100x + 0.025{x^2} - 0.000004{x^3}\end{align*}\]Now, all the marginal functions are,

\[\begin{align*}C'\left( x \right) & = 100 - 0.06x + 0.000012{x^2}\\ R'\left( x \right) & = 200 - 0.01x\\ P'\left( x \right) & = 100 + 0.05x - 0.000012{x^2}\end{align*}\]The marginal functions when 2500 widgets are sold are,

\[C'\left( {2500} \right) = 25\hspace{0.5in}R'\left( {2500} \right) = 175\hspace{0.5in}P'\left( {2500} \right) = 150\]The marginal functions when 7500 are sold are,

\[C'\left( {7500} \right) = 325\hspace{0.5in}R'\left( {7500} \right) = 125\hspace{0.5in}P'\left( {7500} \right) = - 200\]So, upon producing and selling the 2501^{st} widget it will cost the company approximately $25 to produce the widget and they will see an added $175 in revenue and $150 in profit.

On the other hand, when they produce and sell the 7501^{st} widget it will cost an additional $325 and they will receive an extra $125 in revenue, but lose $200 in profit.

We’ll close this section out with a brief discussion on maximizing the profit. If we assume that the maximum profit will occur at a critical point such that \(P'\left( x \right) = 0\) we can then say the following,

\[P'\left( x \right) = R'\left( x \right) - C'\left( x \right) = 0\hspace{0.5in} \Rightarrow \hspace{0.5in}R'\left( x \right) = C'\left( x \right)\]We then will know that this will be a maximum we also were to know that the profit was always concave down or,

\[P''\left( x \right) = R''\left( x \right) - C''\left( x \right) < 0\hspace{0.5in} \Rightarrow \hspace{0.5in}R''\left( x \right) < C''\left( x \right)\]So, if we know that \(R''\left( x \right) < C''\left( x \right)\) then we will maximize the profit if \(R'\left( x \right) = C'\left( x \right)\) or if the marginal cost equals the marginal revenue.

In this section we took a brief look at some of the ideas in the business world that involve calculus. Again, it needs to be stressed however that there is a lot more going on here and to really see how these applications are done you should really take some business courses. The point of this section was to just give a few ideas on how calculus is used in a field other than the sciences.